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Begin your search by researching branding agencies that have a strong track record in delivering successful rebranding projects. Look for agencies that have experience in your industry and a portfolio that resonates with your brand’s aesthetic and values.
When evaluating potential agencies, consider their expertise in various aspects of branding, such as logo design, messaging, visual identity, and market research. Review case studies of their past rebranding projects to gauge the level of creativity and effectiveness they bring to the table.
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The Business of Intellectual Property (BIP) is an intensive executive program designed for technology leaders, R&D managers, and IP professionals who need to turn intellectual assets into real business advantage. In a world shaped by open innovation, digitalization, and AI-enabled business models, BIP focuses on how to build, communicate, and capture value from IP—using the language and tools of corporate strategy, not legal technicalities. Delivered in English in Gothenburg, Sweden, the six-day program (two modules) is backed by the Center for Intellectual Property (CIP) and taught by a mix of leading academic and industry faculty with experience spanning SMEs and multinationals.