Turn Intellectual Assets Into Business Advantage

The Business of Intellectual Property (BIP) is an intensive executive program designed for technology leaders, R&D managers, and IP professionals who need to turn intellectual assets into real business advantage. In a world shaped by open innovation, digitalization, and AI-enabled business models, BIP focuses on how to build, communicate, and capture value from IP—using the language and tools of corporate strategy, not legal technicalities.

Delivered in English in Gothenburg, Sweden, the six-day program (two modules) is backed by the Center for Intellectual Property (CIP) and taught by a mix of leading academic and industry faculty with experience spanning SMEs and multinationals.

Six Days to Make IP a Business Advantage

In BIP, you don’t just “learn about IP”—you learn how to use it to win. Over six intensive days, you’ll be taught by Ruud Peters, a long-time IP executive, and Bowman Heiden, known for sharp, high-impact delivery. They combine sharp frameworks, real cases, and a peer group that won’t let vague thinking slide. Expect tough love, clear feedback, boardroom language, and practical tools you can take straight back to your strategy table.

Location

Gothenburg Sweden

Course Duration

The Business of Intellectual Property is a six-day intensive executive training program, consisting of two modules. Module 1: May 26-27 + Virtual Feedback Session Module 2: Aug. 26-27 + Virtual Feedback Session

Executive Level

The program has been created for technology managers, R&D managers, and IP professionals, who are tasked with strategic management in technology or industrial-based businesses

Language

The executive training program is held in English.

Certificate

Receive a certificate upon completion

FACULTY

Bowman Heiden

Dr. Heiden is the Co-Director of the Center for Intellectual Property (CIP) at University of Gothenburg, which is a joint platform between academia and industry focused on the transformation of knowledge into wealth and welfare…

Ruud Peters

Ruud Peters is the Co-Director of the Center for Intellectual Property (CIP), and CEO at Peters IP Consultancy B.V. ; Former Chief IP Officer and Executive Vice President at Koninklijke Philips N.V…